Venue of Mixed Reality 20th - 22nd of September
After the success of last years conference we are proud to present an extended programme of 2010! Not only do we have a great line up of lecturers and interesting topics we also have an extra day free of charge September the 20th!
The conference and the seminar take place at Ystad Saltsjöbad located by the sea and its’ captivating view. If you are staying at another hotel you only have a short walk as the conference and seminar are placed close to the city centre of Ystad.
During the conference and seminar there will always be fresh fruit, pastries and beverages to enjoy while mingling and networking with the speakers and other attendants. At Ystad Saltsjöbad we also invite you for enjoyable lunch.
20th of September: Wallander, free of charge!
The seminar will be held in Swedish!
Wallanders’ Ystad - from literature tourism to film tourism.

We have gathered the people behind the tourism of Wallander and those who took the risk to invest in the film productions, both local and regional. Meet Daniel Ahlqvist, producer of 26 Swedish and 6 British Wallander productions. Also meet Francis Hopkinson producer at Left Bank Pictures, the production company behind the British Wallander starring Kenneth Branagh.


This seminar is FREE and includes a bus tour and dinner in some of the most beautiful parts in southern Sweden organized by the municipalities of Simrishamn and Tomelilla.
Programme September 20th HERE!
21st-22nd of September: Mixed Reality Scandinavia 2010
The conference will be held in English!
Robin Hood - Millennium - Augmented Reality - from film to tourist attraction.

Are you working with film, tourism, experience industry, business and destination development or as an exec in your region? Mixed Reality will inspire to new ideas!


What impact does film have on marketing, PR, trademark and destination development?

How do you use social media to attract visitors?

What is augmented reality and how can you use it?

What is the latest techniques in the field?


We have gathered experts in the fields of this years topics to give you the answers. Here are some of the speakers at Mixed Reality 2010: 
Alison MacKay - Brand Manager at VisitBritain, Bill Bowling - Location Scout from Hollywood, Olle Lundqvist - Film producer ”Jag saknar dig”, Ulrika Rundqvist - Marketing Strategist at Good Old. Don’t miss the inside information of the success of the Millennium trilogy and Yellow Bird, now involved with the forthcoming American version!
Programme September 21st - 22nd HERE!